Pacific

“Reviews provide us with a goldmine of data that can be leveraged for all sorts of digital marketing applications. At PACIFIC, we primarily use review data to drive better website performance and enhance a brand’s discoverability in search."

For example, a travel site wanting to inspire visitors to book a trip to a specific destination or property may lean on the social proof that reviews provide. However, they usually leave the reviews in one specific module or section of the page under the title “Reviews”. PACIFIC helps them discover the themes, patterns, and highlights these reviews mention and turn that into content that lives all over the page from simple messaging to complex storytelling.

This extrapolation turned into content helps our clients outrank their competitors in Google Search and outperform industry averages for conversion. It guarantees that the power of reviews are blended in throughout the landing page and customer journey so that visitors are more likely to discover and purchase within the same session.

PACIFIC even takes this process one step further through a platform we called Natural Language Generation (NLG). Review data is paired with other datasets to create unique content at scale, often for hundreds or thousands of pages all at once. In the case of travel, this output can take the form of custom travel guides or email.