VisitBrabant is the marketing organisation of destination Brabant. VisitBrabant shows what Brabant has to offer for residents, for national and international visitors. So that entrepreneurs, regions, cities and villages, nature, culture and events get the attention and the visitors they deserve. To achieve this, VisitBrabant develops B2C campaigns, but VisitBrabant also focuses on strengthening the marketing power of Brabant leisure entrepreneurs.

Among other things, by offering practical services and, for example, by sharing knowledge through meetings and master classes. Using review sites as a marketing channel. About 5 years ago, the rise of reviews was enormous. That is why VisitBrabant organised a master class for Brabant entrepreneurs (attractions and museums, accommodation, catering) on this subject. During this session and other contacts with entrepreneurs, it turned out that there was little knowledge about review management among leisure entrepreneurs. After all, review sites are a (usually free) marketing channel with a lot of impact on potential guests, and therefore a missed opportunity if ‘our’ Brabant entrepreneurs do not handle this optimally.

VisitBrabant set up a Review management knowledge program. It is aimed at increasing knowledge about (the importance of) review management and at stimulating local entrepreneurs to get started with this subject. For this they use Olery.com Together they developed a dashboard with the review data from more than 600 locations in #Brabant, from which tailor-made reports could be sent to partners on a monthly basis.